Apex domains cannot have CNAME records.
Question and response
Question
dig thekindsofbusiness.com. NS
Answer
thekindsofbusiness.com. 5 NS brit.ns.cloudflare.com.
thekindsofbusiness.com. 5 NS adam.ns.cloudflare.com.
Authority
The response has no authority records.
Additional
. 0 OPT ; payload 1232, xrcode 0, version 0, flags 0