Apex domains cannot have CNAME records.
Question and response
Question
dig lifeboatcreative.com. NS
Answer
lifeboatcreative.com. 5 NS ns01.lifeboatcreative.com.
lifeboatcreative.com. 5 NS ns02.lifeboatcreative.com.
Authority
The response has no authority records.
Additional
ns01.lifeboatcreative.com. 5 A 199.241.219.84
ns02.lifeboatcreative.com. 5 A 162.244.65.254
. 0 OPT ; payload 1232, xrcode 0, version 0, flags 0