Apex domains cannot have CNAME records.
Question and response
Question
dig discover-sogolytics.com. NS
Answer
discover-sogolytics.com. 5 NS pdns02.domaincontrol.com.
discover-sogolytics.com. 5 NS pdns01.domaincontrol.com.
Authority
The response has no authority records.
Additional
. 0 OPT ; payload 1232, xrcode 0, version 0, flags 0